Art Palm Beach
I designed the Art Palm Beach logo and developed the supporting visual identity, including its color palette, typography and graphic system. I then extended the brand across digital campaigns, promotional videos, airport displays, street banners, credentials, printed collateral, wayfinding, and large-scale venue graphics.
Client
Palm Beach Show Group
Type
Brand Identity
Year
2023
The Strategy
Challenge
Art Palm Beach needed a distinct identity that felt contemporary, energetic, and appropriate for an international art fair. The branding had to stand out in South Florida’s competitive cultural landscape while representing the show’s focus on modern and contemporary art.
Goal
Create a timeless, recognizable brand that captured the energy of Palm Beach and stayed true to the identity of a modern and contemporary art show. The visual system needed to remain consistent year after year across advertising, digital media, printed materials, event signage, and the complete on-site experience.
