Rise Crypto Payroll
As the Senior Brand Designer at Rise, I led the process of refining our visual narrative, translating complex on-chain technology into a clean, human-centric brand system that builds immediate user trust.
Client
Rise Works
Type
Brand Identity
Year
2025-2026
The Strategy
Challenge
Rise was handling high stakes payroll, but the visual identity didn't carry that weight. The brand leaned on standard Web3 conventions, like glossy 3D coins, gradient blocks, and the blurple palette every crypto startup defaults to. The imagery was decorative. It signaled the category without proving anything real. A floating coin tells you "crypto." It doesn't tell you this is the platform trusted to move billions in global payroll. Maturing the brand wasn't a preference. It was the next step for a company operating at this level of trust and scale.
Goal
Evolve the brand into a more sophisticated, modern system that matched the gravity of payroll while still feeling recognizably Rise. My focus was on refining color, typography, and iconography so the experience communicated trust, stability, and consistency across every touchpoint.
The new system led with evidence, bringing in real product screens, real people, and the trust signals Rise had already earned. The palette became grounded and the imagery honest, showing what the platform actually does instead of dressing up the category around it.
