Good design begins with good questions. I spend time understanding the audience, the business, and the problem before touching the visual layer, because craft is only as strong as the thinking behind it. Collaboration is where that thinking gets pressure-tested and sharpened. I stay close to the team, communicate clearly, and remain open to where the work wants to go.

Outside of work, my greatest joy is being a new dad. I am also the kind of person who can never quite turn off the designer brain, constantly finding myself mentally rebranding local businesses or analyzing packaging wherever I go. When I do step away, I am usually traveling for great food, most recently exploring Puglia in southern Italy.