Culinary Studio
Culinary Studio is a membership kitchen in Palm Beach County. It gives caterers, food truck operators, aspiring restaurateurs, and delivery-only food businesses access to fully equipped professional studios without the cost of building their own. Members pick a plan, apply, and book time in shared kitchens or private VIP suites. The company was founded by restaurant industry operators who understood the gap firsthand, and it opened as the first facility of its kind in the area.
I came in at the start, before the brand existed. There was a business model and a building under construction. Everything a customer would eventually see, I designed.
Client
Culinary Studio
Type
Visual Identity
Year
2025
The Strategy
Challenges
Co-cooking was a new idea for this market. Most people had never heard of a shared commercial kitchen, so the brand had to teach the concept and sell it simultaneously. It needed to read as professional and credible to working chefs who would measure it against the real kitchens they already trusted, while staying open and approachable to first-time food entrepreneurs who found the industry intimidating.
It also had to work before the doors opened. The first impression was a construction site, so the brand had to land on outdoor hoarding and signage long before anyone could step inside.
Goals
Sole designer, end to end. I owned the strategy and every asset that came out of it: the logo system, the color palette, the brand guidelines, the outdoor way-finding and hoarding signage, the membership collateral, the application mockups, and the identity for the studio's first major event, Culinary Clash.
Outcome
Opened a category from zero in a 1.5M-person county
68 memberships offered at launch, in a category the market had never seen
Culinary Clash: Palm Beach Edition became a recurring event, still running under the identity I built
Press pickup by The Palm Beaches, Florida Weekly, and Stet News
